Our work
What we have built, what it does every working day, and what it took. Every engagement started with the audit.
Case study 01
Every publishing day Business Bagel puts out a newsletter, three social posts, six or more web articles, a podcast read and up to two video scripts. A person makes one call in that cycle, which stories run. The engine does everything after it, and publishes the result across seven platforms.
Publishing runs a week, Sunday through Thursday
Finished, ready-to-ship deliverables per run, across seven platforms
Point in the run where a human decides anything
Newsletter in subscriber inboxes, every run
A run, end to end · South African time
Capture and selection are kept apart on purpose. The one human step is set in the time it takes to drink a coffee.
Radar
Sweeps the business desks for what broke overnight and ranks it by how little of the market has covered it yet. The brief is in the editor’s inbox by eight.
Discovery
Captures the full candidate list from a fixed set of feeds. Deliberately neutral: no weighting, no ranking, no framing.
Picks Human
The editor marks up the shortlist: the roundup stories, the two main posts, the backups, the standalone articles. That is the whole input.
Build
Sourcing, drafting, source-tagging, fact-checking, layout-ready finals, long-form articles, the newsletter, the podcast read, the video scripts and the platform descriptions, through to scheduled and ready to ship.
Articles go live
Each picked story’s web article publishes overnight, stepped fifteen minutes apart.
The newsletter sends
Fifteen minutes after the last article, so every “read the full story” link already works when it lands.
The day fills in
Standalone articles release every two hours. Thursday’s run schedules across the weekend, so the site keeps publishing on days nobody is working.
One run
All of it comes off one sourcing pass and goes out across seven platforms. A fact is verified once, then travels to every platform that needs it.
Newsletter, emailed to the full subscriber list
Roundup carousel carrying the day’s four stories
Main post carousels, five slides and a description each
Web articles, one per picked story, 350–500 words
Podcast script, a spoken read of the edition
Video scripts, each with three hook options
Description set for YouTube and Spotify, plus five hooks
Standalone articles scheduled out across the coming days
Consistency
Rule · Sources
Every figure, date, name and quotation exists first as a verbatim quote captured from the source. A quote with no exact match on file stops the run.
Rule · Corroboration
A story resting on a single uncorroborated report is removed from the run and a backup takes its place. The system would rather publish less.
Rule · Checks
No AI auditors, no self-grading. The checks are countable: quote coverage, word counts, option counts, link integrity.
Rule · Recency
A story qualifies only if something actually happened in the window: a filing, a result, a deal, a statement.
Beyond the run
People, total
Advertising clients, each with a monthly client feature the engine produces
Post-campaign analytics reports, one per client, generated automatically
Human touchpoints in the video pipeline: present, finalise the edit
“Veld has been the reason we’re able to perform like a 20-person media business with a headcount of only 3.”
More work
Outdoor e-commerce
A fifty-tool business with no layer joining any of it. Within a fortnight of kickoff, Meta and Google Ads data was landing in their own cloud, in open formats they own. Where no connector existed we built the extraction ourselves.
We also talked them out of a $1,500-a-month tool they did not need.
Licensing services
Every job used to begin as a WhatsApp message with a person at each hand-off. Now a POPIA-aware application wizard on the client’s own domain collects the right documents for the right licence, and every lead lands in their CRM.
Priced as a share of turnover. We earn more only when they do.
Experiences & retail
The audit found four records of a single item and months of storage billing written off per affected client. We designed a two-brand architecture with one customer record underneath.
Now in build.
Next
The first step is a two-week audit. It costs nothing, and you keep everything it produces.